SEO  is the process of improving a website’s visibility on search engine results pages (SERPs) like Google. It involves optimizing website content, structure, and user experience to rank higher for relevant keywords. SEO helps increase organic  traffic, improve site authority, and enhance user engagement, ultimately driving business growth by attracting more potential customers searching for related products or services. 

SMO  is the practice of enhancing a brand's presence and influence on social media platforms to attract engagement and drive traffic. It involves creating and sharing content like posts, images, and videos, optimizing profiles, and using strategic hashtags to boost visibility. SMO helps in building brand awareness, improving communication with the target audience, and increasing website traffic through social channels. 

Pay-Per-Click (PPC) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to a website rather than earning them organically. Commonly used in search engine ads, PPC helps businesses drive traffic, generate leads, and increase sales by targeting specific keywords and audiences.

Video marketing is a strategy that uses videos to promote products, services, or brands. It helps engage audiences by providing visually compelling and informative content. From product demos to customer testimonials and brand stories, video marketing is an effective way to boost online visibility, increase engagement, and drive conversions across platforms like YouTube, social media, and websites.

Influencer marketing involves brands partnering with social media influencers to promote products. Influencers' trusted recommendations boost brand awareness, build credibility, and drive sales by reaching targeted audiences authentically.

Online Reputation Management (ORM) involves monitoring, influencing, and managing an individual's or brand’s online reputation. It focuses on addressing negative feedback, promoting positive content, and ensuring a favorable digital image across search engines and social media platforms to build and maintain a positive public perception.

Web Analytics and Reporting involve tracking and analyzing website data to understand user behavior, measure performance, and optimize online strategies. This includes monitoring metrics like traffic, engagement, and conversions. Reporting provides insights through data visualization and summaries, helping businesses make informed decisions to improve their digital presence and achieve their goals.